Welcome to Peaceful Growth, where you will find actionable tips to grow your agency to $10M (without working overtime).

A few years ago, something interesting happened.

Two founders from India—readers of my Learn + Grow newsletter—reached out on LinkedIn. They were young, hungry, and eager for guidance. And honestly, I love talking to entrepreneurs who are building with heart, so I immediately said yes. We jumped on a call.

Within minutes, they shared their biggest struggle:

“We’re confident in delivery… but generating new leads has always been hard.”

I asked how they were getting clients today.

They said two things:

1. Bidding on Upwork
2. Publishing content on their website

Then they listed the four or five channels they were thinking of trying next—events, sponsorships, partnerships, and a bunch of other maybes.

So I asked a simple question:

“How long have you been running this business?”

“Five years.”

“How many clients have you worked with so far?”

“Forty to fifty.”

And at that point, I paused and told them something most founders never hear:

“Your existing clients are your best marketing research team. Not your competitors. Not the internet. Not guesswork.”

If you want more clients like the ones you already have… go talk to the ones you already have!

These 40–50 people had already trusted them, paid them, collaborated with them, and seen the value firsthand. That group was a goldmine of insights:

• Where those buyers hang out
• What triggered them to look for help
• What marketing channels do they pay attention to
• What they value most
• What they dislike about vendors
• Why they choose you
• Where they’d go looking for someone like you again

Yet these two smart founders had never asked.

And honestly? Most founders don’t.

How I Collect Client Feedback Inside My Agency

Over the years, I’ve learned that client feedback isn’t an activity—it’s a system.

And inside our agency, we collect it in five simple, intentional ways:

1. Client Visits (my favorite)

Whenever my team or I visit clients in person, we ask thoughtful questions—about their business, their workflow, their pressures, their constraints, their upcoming initiatives, and the gaps they see in our offerings.

Some of our biggest service improvements were born in conference rooms during casual conversations that started with:

“By the way, what are you planning for Q3?”

Here are other questions we ask during client meetings:

1. What major problems are you trying to solve right now?
2. What are your biggest frustrations with your internal team or current vendors?
3. Are there any specific features or future projects you want to focus on?
4. Who else within your company should I meet?
5. Is there anyone in your network who might be a good fit for our services?
6. How did you originally find us?
7. If you were searching for an agency like ours today, where would you go?

(If you want more detail, here’s the full guide I wrote a few months ago on making the most out of client visits.)

2. Pre-Call Survey

Whenever someone books a strategy call with us, they answer a few questions so we understand:

• Their goals
• Their challenges
• Their timeline
• Their decision criteria

This helps us spot patterns early.

Here are the questions we ask:

1. What challenges or frustrations made you look for a web agency?
2. How is this problem affecting your goals, daily operations, or revenue?
3. What’s the one thing we must get right for this project to succeed?
4. Six months or a year from now, how will you know this project was successful?
5. What do you look for in a long-term web development partner?
6. What potential red flags or concerns could hurt our working relationship?
7. What key results matter most to you—traffic, conversions, performance, engagement, or specific business goals like subscriptions or revenue growth?
8. Is there a deadline or timeline we should be aware of?
9. What improvements or additions would make our website more helpful for you?

3. New Client Onboarding Survey

This gives us insight into:

• How they discovered us
• Why they picked us
• What they expect from the engagement
• What “success” looks like for them

Here are the questions we ask:

1. How did you first hear about Multidots?
2. When you were looking for an agency, where did you search?
3. What problem or pain point made you decide it was time to hire an agency?
4. What made you choose Multidots instead of other agencies you considered?
5. What does a successful outcome look like for you by the end of this project?
6. What concerns, frustrations, or past experiences could get in the way of a strong partnership?
7. Is there anything else you’d like our agency’s help with, now or in the future?

4: Project Sprint Survey

After completing a project or delivering a major sprint, we ask:

• What went well?
• What could be improved?
• What surprised you—in a good or bad way?

This helps us fine-tune our delivery engine.

Here are the questions we ask:

1. How satisfied are you with this sprint?
2. What did you like most about this sprint?
3. Is there anything that concerns you or could be improved?
4. How would you rate our communication and responsiveness during this sprint?
5. What can we do to make the next sprint even better?

5: Net Promoter Score (NPS)

Every three months, we run a simple NPS survey. (More about the NPS survey, if you don’t know what it is)

Not fancy. Not complicated.

Just consistent.

And because it’s consistent, it gives us real trends instead of random anecdotes.

NPS Question

How likely are you to recommend Multidots to others with similar needs? (0–10)

For respondents who rate 9–10

What do you love most about working with us?

For respondents who rate 7–8

What could we improve to turn your experience into a 9 or 10?

For respondents who rate 1–6

What was the main reason for your score?

Why This Matters for You (the founder aiming for $10M)

You don’t need more guesses.

You need better inputs.

Your client list is the single most valuable—and most underused—source for:

• New service ideas
• Marketing strategy
• Market expansion
• Channel prioritization
• Positioning clarity
• Operational improvements
• Even pricing insights

Founders waste thousands of dollars (and months) trying new channels, hiring consultants, buying tools, and copying competitors…

…but ignore the people who’ve already paid them.

Your Action Step This Week

Open your CRM.

Look at the list of clients you’ve already served.

Then pick 10 names and reach out with this question:

“If you were me, where would you go to find more clients like you?”

You’ll be surprised by the honesty.

You’ll be surprised by the clarity.

And you’ll be surprised by how much money you’ve been leaving on the table.

📚 I'm writing a book

Creating this short video for Peaceful Growth took just 10 minutes — thanks to AI tools like Sora. A few years ago, this would’ve taken months.
Excited to share the first look at my new book — Peaceful Growth.

Did you enjoy this newsletter? Check out my other stuff too:

• Subscribe to Learn + Grow for tips on leadership, health, and productivity to keep you at your best
• Subscribe to WP for Enterprises to learn how billion-dollar brands use WordPress
• Listen to the Peaceful Growth Podcast for insights on how to grow your agency
• Hire Multidots to build or migrate your website to WordPress
• Try Google Docs-style collaboration in WordPress with Multicollab
• Check out the collection of premium WooCommerce Plugins
• Feel stuck? Try 1:1 founder-to-founder mentoring. Ask anything: sales, marketing, people, growth. Pay only if I help. Schedule a free 15-min intro.

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One More Thing...

A lot of you have asked about the tools I use to stay productive and grow my agency.

So, I put them all in one place—organized by category:

• Writing Tools ✍️
• Productivity Apps ⏳
• Skills and Courses for Founders 🎓

And more.

You can check them out here.

Hope it helps! 🚀